Hotels with diverse business segmentation like leisure, corporate, groups, wedding, conferences, city events etc. must have a robust Revenue Management apparatus at the centre of operations.
Why Revoptima for Revenue Management?
Getting us on board promotes consistency ,ensures continuity and delivers productivity.
Target | Timelines
The exhaustive activity is based on the data collected from various internal and external sources, the collected data, mostly unstructured is carefully examined and converted into a meaningful intelligence, this intelligence forms the base for identifying targets (revenue, occupancy, room nights, ARR and REVPAR) for the defined timelines (yearly, quarterly, monthly, weekly and daily).
Budgeting is the first step in determining strategy.
Measurement | Realignment
Measurement of the budgeted targets. The periodic activity is based on business on the books, direct trends (seasonality, booking behaviour, market segment analysis), and indirect macro trends (global, national, economical, catchment area).
All external and internal factors affecting actualization are observed to define a tactical CALL TO ACTION to meet the targets.
Performance | Milestone
After spending a reasonable number of years in operations and on the shopping floor, we know for sure that all strategies and tactics discussed and decided in the boardrooms need to work in a real-world scenario. To ensure 100 % success we actively measure performance when it is actually happening and not afterward when the direction of the course can not be altered.
Production is the engine room of the entire system powering all allied components, accuracy in budgeting and forecasting determines the level of self-reliance and autonomy, boost if required comes from tactical realignment.
Reporting | Feedback
BI & Analytics forms basis for the performance measurement, gathered intelligence feeds the ecosystem and improves budgeting and forecasting accuracy.
We use new age BI and Analytical tools to carry out analyses, the dynamic and interactive analyses are decisive for the management and serves a greater purpose compared to run-of-the-mill reporting usually associated with the Revenue Management.