Till about 10 years ago “Distribution” was one of the minor component in the entire Revenue Management setup, however, in today's time the channel contributes to about 54% of the total FIT revenue, with the advancement in technology and with the greater participation of the younger generation in overall economy this share is only bound to increase.
Therefore, having a robust Distribution channel is more of necessity than luxury for all hotels irrespective of their inventory, location and categorisation. The opportunities to expand are available in the market for those who are ready for a change.
Why Revoptima for Distribution?
The appearance order on an OTA page when a guest makes a search by a destination name say 'New Delhi' is based on the algorithm used by the OTA and every OTA follows a different dynamic algorithm.
We have created our own system to identify all algorithm elements. Feeding the OTA algorithm with our expertise can get your hotel the visibility , however, that’s not enough, guest can see the hotel but would only book if the pricing is right. Here, our dynamic pricing ensures your hotel gets the desired results.
It is easier said than done but at Revoptima we run the entire process with precession and speed.
A prerequisite for defining DBP in the distribution strategy, this includes macro segregation of sell calendar and identifying all important dates and events in advance.
More to discuss then to mention here, in a nutshell it is a primary grid to create ground rules, once set further integration and implementation to be based on the detailed market analysis.
Once DBP grid is defined, the die is cast for its execution, rate & inventory management is a daily activity, often the activity is done multiple times in a day to enforce rate change necessitated by change in the inventory supply.
Your window to an interconnected network of feeders including corporates, TMCs and consortias, a fertile ground to invest when the chips are down.
Maintaining price parity helps the hotel build rate consistency across platforms, it also empowers the management to be in control of online rates. Guests who hop from one platform to another platform in pursuit of a better rate also see this as an assurance of reliability from the hotel.
In today’s day and age, perception is bigger than reality. A hotel doing all the right things needs to be perceived the same way, the desired hotel profile is the one that attracts more eyeballs and for the right reasons.
With our meticulous and timely actions, we ensure hotel’s OTA visibility improves, improved visibility coupled with dynamic pricing automatically increases your chances to register a higher click-to-book ratio.
Competitive analysis involves researching major competitors for daily sell rate, MLOS, C&G policy, lead time etc, the periodic activity need to be done to gain insight of their sales and opportunities for the hotel to capitalize.
If done right the activity helps in capturing fair market share.
The distribution market is volatile and with time evolution is only picking pace, we have seen big and mightier channels of yesteryears handing reign to the new market leaders. In this scenario it is important for us to keep looking for the right partners in the market, hence it is one of our key priorities to add your hotel to the platform with proven performance and future promise.